Today’s post is going to ruffle some feathers, but that’s the way it goes. When you’re young, older people offer an abundance of well meaning career advice that is often outdated. I am 44 years old, so you can imagine the career advice that I was given in the early 1990s… go to college, get a job, save for retirement. Sounds pretty familiar, right? There are still a large number of families and guidance counselors giving this advice to teens today. I know this because I have a teen, and I see what messages he’s getting from his high school. The cherry on top of that career advice was, “become a teacher. You’ll get summers off and have the same schedule as your kids.” Sounds pretty logical, right? This advice was obviously given by someone who was not a teacher in public education. Today, I am going to share the reality of being a teacher and the career advice that I wish I had been given and that I am giving to my children today.
Copywriting is the highest paid online skill. Good copy can make all the difference in your business. Copy is how we communicate whether through written copy or video, and you can learn how the big marketers use copy to scale businesses from small fledgling start ups to billion dollar corporations. You can do it, too!
There are many books that you can buy on copy, and the information is good. But much of the information available does not reflect the online space. People are different today. Attention spans are different, and the things that grab an audience’s attention have shifted. I will share with you today two copywriting tips that will skyrocket your engagement and sales if used properly throughout your videos, blog posts, emails, and ads. Keep reading only if your are ready to learn, implement, and explode your business.
Fear is defined as an unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain, or a threat.
Fear is necessary for our survival. It keeps us close to our mother when we are young. It makes us run faster when we are chased by a barking dog. Fear triggers the adrenal gland and gives us an edge when our safety depends on it.
However, our body can lie to us. Fear can grip us and tell us that we are in danger when we simply need to talk to someone. Fear can keep us from moving forward in situations that are perfectly safe.