Watching people is an excellent way to learn if you watch the right people. That is because success leaves clues. This point is well illustrated in Dale Carnegie’s iconic book (which has now been updated as) as the author details a lifetime of conversations and friendships he formed with some of the most influential and successful people of his time. Technology may change but strategies do not. Relationships are critical. But how do you build relationships that foster trust online? That is the key to online success!
You will find many entrepreneurs online these days boasting their expertise in online business building, but the truth of the matter is the vast majority of these people built their business (at least initially) offline in their warm markets. Later, they decided to get with the times and go online to further expand their already successful businesses. This is fine if you’re fortunate enough to have been building your warm market and collecting friends for years. But what if your warm market is very limited or non-existent? The techniques needed to build a business from scratch online are very different from those needed to expand an already growing offline business into the online market. Let’s take a look at how to dive into that cold market and come out a winner.